Premier franchises

Award Categories & Criteria

Product & Service Awards

All awards in this section reward the effective and innovative marketing of company products and services.

Best Overall Marketing Campaign

Judges will be looking for a clearly developed theme that has been applied over a period of time (minimum 6 month campaign). Key criteria will include:

Development of an idea across at least three mediums, e.g. advertisements, radio and web
Consistency and longevity of approach
Overall impact and brand awareness

Entry requirements:

Entries must relate to a campaign that has taken place between Jan 2006 - Jan 2008
Entrants must provide actual examples of promotional material and a maximum of 1,000 words on how the key criteria has been met

Best Website

The judging panel will be looking for an effective website. Websites will be assessed on:

Use of technology
Innovative design
Branding
Content
Ease of navigation
'Website stickiness' (techniques that make the site worth revisiting).

Entry requirements:

Entries must relate to a campaign that has taken place between Jan 2006 - Jan 2008
Entrants must provide actual examples of promotional material and a maximum of 1,000 words on how the key criteria have been met.

Most Innovative Marketing Campaign

The judges will be looking for creative thinking and application of new and original ideas or approaches within a marketing campaign. This can include:

Interesting or unusual routes to the market
Creative concepts in adverts, direct marketing online, SMS, CD-Rom
Any other types of promotional activities

Entry requirements:

Entries must relate to a campaign that has taken place between Jan 2006 - Jan 2008
Entries to provide response rates where possible

Best Brand Management

The judges will be looking for a proactive and co-ordinated approach to your branding and how that brand is managed across a franchise network. Key criteria will include:

Demonstration of clear communication of brand values to franchisees
Evidence of how franchisees' use of your brand is controlled
Consistency of branding across all franchisee marketing

Entry requirements:

Entries should include examples of branding across a variety of media, at both national and local level
Entries must show the guidelines to which the franchisee must conform

Best Franchisee Marketing Support

This award recognises the management and support of your new franchisees' marketing. The judging panel will be looking for a clear demonstration of high standards in training, management and support of your franchisees' marketing activities, as well as evidence of cost-effective results. This can include:

Monitoring and control of spend
A clear framework for local marketing
Evidence of return on investment and overall impact from franchisee marketing spend
Examples of materials produced.

Entry requirements:

Entries must be submitted by the franchisor
Entries must relate to the first two years of a franchisee's business
Entries must show measurable results, incorporating analysis of objectives, spend and outcomes of franchisee marketing
Entrants must provide a maximum of 1,000 words on the effectiveness of the franchisees' marketing spend.

Franchisee Recruitment Awards

All awards in this section reward effective and innovative methods of recruiting franchisees.

Best International Franchise Expansion Programme

The judges will be looking for a company that has launched or expanded its franchise outside the country in which the franchise was first deployed.

Evidence of versatility in exploiting new markets
A proven ability to overcome obstacles associated with international expansion
Evidence of sustainable growth

Entry requirements:

Entries must relate to expansion that has taken place over the last 2-3 years
Entrants must supply the necessary statistical information to support your entry where necessary (e.g. market share and sales performance)
Entrants must supply a maximum of 1,000 words on the expansion programme and how objectives have been met.

Best Recruitment Literature

The judges will be looking for good concept, design, content, originality and the ability to effectively capture the attention of the relevant audience.

Entry requirements:

Entries must relate to a campaign that has taken place between Jan 2006 - Jan 2008.

Best PR Campaign

The judges will measure a campaign on how extensive and targeted the PR campaign is in reaching its desired audience.

Entry requirements:

Entries must relate to a campaign that has taken place between Jan 2006 - Jan 2008
The entry should accompany a portfolio of articles and a list of all the coverage including circulation figures. The overall success of the campaign will be measured by the number and size of articles and the relevance of the media to the franchisor's target market.

Best Advertisement

This award is based on the creativity of an advertisement, across any medium, and whether it captivates the intended audience. The judges will decide if the concept, design, headline and text are memorable, captivating and effective for its purpose.

Entry requirements:

Entries must relate to a campaign that has taken place between Jan 2007 - Jan 2008
Entrants must provide an actual example of the advertisement along with details of where it has appeared and 500 words on how the advert meets the judges' requirements.

Most Creative Exhibition Stand

This award is measured on the creativity of the stand design and the level of attraction to catch the visitors' attention. This can apply to any franchise exhibition.

Entry requirements:

Entries must relate to a campaign that has taken place between Jan 2007 - Jan 2008
Entrants must provide a photograph of the stand along with a 1,000-word explanation on initiatives used on the stand to attract visitors.

Franchise Recruitment Team of the Year

This award is for an outstanding team that has significantly increased the number of quality franchisees recruited in 2007 and secured sustainable growth.

Entry requirements:

Entries must relate to a campaign that has taken place between Jan 2006 - Jan 2008
Entrants must provide details of their marketing campaign (including objectives and how they were met). Entrants must provide details of any innovations which have made a significant impact on a campaign
Entries must show measurable results