Tiffinbites

Tiffinbites

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A modern concept in Indian restaurants – dining Tiffin-style

Tiffinbites’ Founder and Chief Executive Officer, Jamal Hirani, launched Tiffinbites in 2003, after quitting corporate life to pursue his business dream. Recognising the need for a convincing authentic culinary proposition for the Indian dining market, Jamal set up Tiffinbites to offer tasty and healthy home cooked-style Indian food.

Modern

Tiffinbites is a modern concept in Indian restaurants, providing a unique and authentic eating experience with a contemporary take on traditional Indian cuisine. Based on the concept of fast, casual and communal dining, Tiffinbites offers quality Indian food in a modern and stylish environment.

Healthy food

Tiffinbites dishes are prepared each day using freshly ground spices, fresh vegetables, the leanest cuts of meat and without adding ghee (clarified butter). These methods mean that not only is the food healthy – less than ten per cent fat – but it also does not have the pungent smell often associated with Balti houses.

The Tiffin

The Tiffinbites concept is based around the ‘tiffinbox’ – a traditional metal storage container used in India to transport home-cooked food. Every day thousands of tiffinboxes are used to carry Indian food to business people across Mumbai by workers called ‘Tiffin-wallahs’. Tiffinbites serves all its dishes in tiffinboxes as a practical and traditional serving solution which is perfect for communal dining, and the low-fat and healthy aspect of Tiffinbites food means that Indian food now has a place on the list of lunchtime choices. Tiffinbites is also popular as an evening destination where the intimate surroundings, Bollywood melodies and cinnamon scented candles provide an atmosphere perfect for relaxing with friends over a few cocktails.

Your opportunity

With a strong base of restaurants in London, Jamal is now looking to extend Tiffinbites’ unique Indian dining offering nationwide and internationally with a major franchising operation.

Successful franchisees will have the opportunity to open and run their own Tiffinbites restaurant. The franchise package provides new franchisees with everything needed to successfully set up and run the franchise, including:

• Site identification and acquisition support
• Restaurant development services
• Staff recruitment assistance
• Full operations manuals (pre and post opening)
• Comprehensive induction training programme
• Business support programme
• Launch marketing campaign and promotional programme
• Ongoing central marketing and PR support
• Licensed use of the Tiffinbites brand and intellectual property

Tiffinbites is comprised of three divisions – restaurant chains, wholesale operations and retail offering. The company currently ranks no. 23 in the Foodservice Top 50 (Eat Out Magazine, Dec 2007) and over 250,000 people each week enjoy Tiffinbites food.

 

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